Beyond rationality: clarity-based decision making

Kaplan, S., 1991, Beyond rationality: clarity-based decision making, in: Garling, T. & G.W. Evans, ‘Environment, cognition, and action: the need for integration’, Oxford university press, Oxford

  • Author : Kaplan, S.
  • Year : 1991
  • Published in Book : Environment, cognition, and action: the need for integration
  • Pages : 171-190
  • Outline in English : The study of how people make decisions has been dominated by the economic man or rationality model. In recent years researchers have extended the study of decision making into spatial context. Given the pervasive role of the rationality model it was not surprising to see reliance ion it in this domain as well. There are, however, at least two reasons why one might have hoped for a broader perspective. First, given its obvious kinship to the area of environmental cognition, research on spatial decision making could have reflected the concern for cognitive structure central to way finding literature. Second, the rationality model has increasingly been the subject of searching questions and criticism. Cracks have been appearing in the near-monolithic support for this model. A number of psychologists have quite articulate about what they see as serious deficiencies in this approach. Even economists have expressed serious reservation. Decision theorists have not been insensitive to these concerns; many modifications have been proposed. If there is a consensus among them, it is far from obvious. In the absence of such a consensus. Many stalwart investigators continue within the comfortable and familiar confines of the classical frame work. In this chapter the term ‘rationality’ will be used to the classical rationality position that still endures in many quarters, and that still served as a centre of gravity for the multitude of dissatisfied revisionists. In its simplest form, the position can be summarized as stating that people have perfect knowledge and that they strive to maximize their gains. This articles offer more theory about this item.
  • Comments/Notes : KEYWORDS: environmental psychology, rationality, environment, cognition, action.