Rumelt, R., 2011, Good Strategy – Bad Strategy, Profile Books, London
- Author : Rumelt, R.
- Year : 2011
- Title English : Good Strategy - Bad Strategy
- Publisher : Profile Books
- Publisher's Location : London
- ISBN : 978-1-84668 -480-7
- Pages : 322
- Edition : Hardback
- Comments : p. 79 "The core content of a strategy is a diagnosis of the situation at hand, the creation or identification of a guiding policy for dealing with the critical difficulties, and a set of coherent actions."